If the COVID-19 outbreak has taught us anything, it’s that having a strong internet presence is essential. The need for a website has shifted from a choice to a need. In order to be relevant in 2022, your marketing approach must also keep up with digital change. Here it is the top 10:
- Video marketing
- Voice search optimization
- Virtual reality (VR) and augmented reality (AR)
- Influencer marketing
- Conversational marketing
- Artificial intelligence (AI) and machine learning
- Live broadcast
- Audio content
- Organic SEO
- Inclusive marketing
1. Video marketing
The popularity of short-form material is on the increase, and it doesn’t appear to be slowing down anytime soon. Some of the most popular video content channels now include Instagram Reels, TikTok, and YouTube Shorts. Video marketing is expected to play an even bigger role in marketing in 2022, thanks to its ability to capture attention and produce more interaction than other forms of content. One solution is to generate shorter video material since the Instagram algorithm has been discovered to favor Reels highly. To put it another way, more videos equal more visibility.
2. Voice search optimization
Consumers use voice assistants for ordinary online searches in 48% of cases. More marketers will optimize their content for voice search to meet this expanding population. Voice search optimization, unlike text SEO, places a stronger emphasis on long-tail keywords (more than three words) and inquiry questions. Why? People tend to ask questions in whole phrases when they communicate.
To keep up with this marketing trend, check out “Answer the Public” or use keyword research tools like Ahrefs, Semrush, and Google Keyword Planner to uncover the most commonly asked questions in your business. Finally, because half of all searches are conducted on a mobile device, ensure that your website is mobile-friendly and loads quickly to increase your SEO position.
3. Virtual reality (VR) and augmented reality (AR)
Virtual reality (VR) and augmented reality (AR) are two marketing trends that will be visible not just in 2022, but for years to come. These technologies will begin to be utilized to advertise products and services, permanently transforming marketing.
360-degree marketing is another term for virtual reality and augmented reality. This sort of g-marketing is used by businesses to raise customer awareness and purchasing choices. TOMS Shoes, Top Shop, Oreo, Sephora, and IKEA are among the brands that have effectively used these technologies for marketing objectives.
4. Influencer marketing
The influencer economy has evolved in the last year and will continue to flourish in the future. Influencer marketing is predicted to reach $15 billion in revenue by the end of the year. TikTok’s quick expansion is partly to blame for this increase. Influencers have demonstrated that their supporters will follow them across platforms, implying that both creators and companies need to expand their reach.
5. Conversational marketing
Conversational marketing is a method of directly communicating with your target audience in order to boost customer satisfaction and sales. Live chat, chatbots, voice assistants, and other tools can be used to have these discussions.
Because of the positive business impact of conversational marketing, we will see more of it in 2022 as digital marketing trends grow. Your company may reduce the sales cycle and enhance the marketing funnel by improving customer communication. This marketing shift is also driven by time and money constraints.
6. Artificial intelligence (AI) and machine learning
Artificial intelligence and machine learning are no longer limited to web developers and engineers. Marketers will employ these technologies more frequently in their day-to-day marketing initiatives.
7. Live Streaming
Live streaming is quite popular among viewers. In fact, the amount of time spent watching live programming has increased by 250 percent. This format, as well as the emerging marketing trend, is a fantastic opportunity for businesses to really express their personality and beliefs.
The most well-known features for this sort of marketing include Facebook Live, Instagram Live, Twitter Live, and YouTube Live. As the year passes, these qualities will become progressively more prevalent and sophisticated across a variety of businesses.
8. Audio content
9. Organic SEO
Using SEO to drive visitors to your website is a proven marketing tactic that isn’t going anywhere. Most organizations will continue to use SEO as a primary source of new business and visitors in 2022. The most significant change for 2022 is an increase in featured snippets. Featured snippets appear on the first page of search results and feature a portion of your content. They have been shown to increase the number of visitors to your website and increase your trustworthiness.
10. Inclusive marketing
A comprehensive marketing strategy entails more than merely showing a variety of photographs on your website or social media accounts. As a marketer, you must be aware of how our society has evolved and recognize that being inclusive and courteous of all people is the new standard
Consumers search for businesses that follow through on their promises and are connected with all of their beliefs. You must be an authentic brand if you want client loyalty and long-term respect from users. Allow all people and groups to recognize themselves and know that they can connect with your company through your marketing efforts.